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Monitoring the agricultural market and connecting brokers with buyers and sellers using Salesforce CRM
- Backend: Apex, SOQL, SOSL
- Frontend: Standard Salesforce UI
- Declarative Development – process automation: Lightning Flow, Process Builder, Approval Process, Validation Rules, Workflows
- Integrations: Standard Salesforce API, Custom-built API endpoints, REST integrations with an ERM and suppliers systems
Fast facts about our client Our customer is a Ukrainian company working in the agriculture industry since 2016. They provide high-quality consulting and means for the improvement of various types of agriculture businesses by consolidating the power and knowledge of their partner farmers, distributors, traders, and machinery manufacturers. They are helping farmers identify, purchase, and use needed fertilizers and chemicals to ensure sustained crop yield. Location: Ukraine Industry: Agriculture Timeframe: April 2021 - till now |
We were contacted by a Ukrainian company working in the agriculture industry since 2016. Being focused on providing fast and high-quality service to their customers, they wanted to use cutting-edge technology to provide an online platform for farmers, agronomists, traders, and distributors to help find needed products that will help maintain crops in perfect condition, deal with pests and increase yield.
Such a platform should provide immediate recommendations, suggest best value options, and allow fast online ordering with flexible yet compelling discount and motivation policies.
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After a series of thorough discovery sessions, we got a good understanding of our customer’s business processes, their current pain points, and how to turn them into a key advantage for the business, their partners, and customers.
Building a solution to assist in selecting the best suitable fertilizers and chemicals required a lot of specialized knowledge which we processed together with agriculture specialists. In order to do this, we had to understand farmers, agronomists, and consultants, to speak the same language of their industry; we had to dive deep into the agriculture industry, its terminology, problems, and specifics.
Our proposed Salesforce solution focused on the following goals:
- Automating quote generation required us to go through all possible discount types and policies applied by manufacturers, distributors, and traders so we won’t miss any possible scenario or edge case when developing our solution. While the quote generation process is very complex to develop - it had to be intuitive and easy to maintain and extend in the future, so everything we’ve developed is extremely customizable and is done according to Salesforce’s best practices and best user experience approaches.
- Dynamic team-building helped to deal with a queue of requests to improve and modify the system. In most cases, it’s hard to foresee resource requirements to accomplish the project objectives in a timely fashion. We carefully matched the number of engineers on the project to suit development demands.
The developed solution significantly reduces the amount of work and time needed to consult each customer while providing best-value propositions and full transparency for farmers, partners, and our customers' business. New capabilities in real-time consulting gave our customer a great market advantage and improved their already high service quality. Gained transparency allows for better reporting and forecasting as well as for adding new technology-driven features with an easy-to-expand platform.
We keep working with the customer on extending the solution and bringing new capabilities to their employees and customers.
